ScalePath is a performance marketing agency that runs Google Ads, Meta Ads and LinkedIn Ads for one goal: qualified leads at a profitable cost. We build the account structure, tracking and creative testing, then optimise weekly until your cost per lead hits target.
Performance marketing is not just about running ads — it is about building systems that consistently deliver qualified leads and measurable ROI at every stage of the funnel. Most agencies launch campaigns without proper attribution, bidding strategy, or a feedback loop that connects spend to pipeline.
With 12+ years of experience managing INR 1.2 Cr+/month budgets across global markets including India, UAE, UK, USA, Canada, and Australia, we bring the strategic depth and execution capability that most agencies claim but few actually deliver. We managed campaigns that achieved 135% lead generation growth for a global EdTech brand across seven international markets simultaneously — and we bring that same operational rigour to every engagement.
We work across Google Ads (Search, Display, Shopping, PMax, YouTube), Meta Ads (Facebook and Instagram), LinkedIn Ads, and other paid channels. Every campaign starts with full attribution setup so we can tell you exactly what is driving results — and what is not.
For channel-specific management, see our Google Ads agency and Facebook Ads agency services.
Full campaign architecture — search, display, shopping, and PMax — built for your specific goals, target audiences, and market.
Deep audience segmentation — intent signals, custom audiences, lookalikes, and remarketing lists built from your own data.
High-converting ad copy and creative direction tested across formats for maximum CTR and conversion rate improvement.
Data-driven bidding with daily budget pacing — maximizing conversion volume within your target CPL or ROAS.
Structured testing of headlines, creatives, audiences, and landing pages — continuous optimization week over week.
Custom GA4 dashboards and weekly reports covering CPL, ROAS, conversion rates, and actionable next steps.
Complete audit of existing campaigns, tracking setup, attribution model, and funnel. We identify the biggest gaps and quick wins before any new spend is committed.
Build campaign structure, audience strategy, bidding approach, and creative framework — all aligned tightly with your business goals and revenue targets.
Launch campaigns, monitor performance daily, implement full conversion tracking, and gather enough data to make confident optimization decisions.
Reallocate budget to top performers, refine audience targeting, improve ad creatives, and scale what is working with confidence backed by data.
Performance Marketing Services | ScalePath Agency
ScalePath provides expert Performance Marketing including Google Ads, Meta Ads, LinkedIn Ads, PMax campaigns, and full-funnel lead generation. 12+ years experience managing global campaigns across India, UAE, UK, USA, Canada, and Australia. Proven 135% lead growth and 150% ROI improvement.
ScalePath manages the full suite of Google Ads formats: Search, Performance Max, YouTube, and Shopping. We structure every account around conversion goals, not clicks. Keyword architecture is built by match type and intent, ad copy is tested systematically with RSAs, and bids are set to tCPA or tROAS targets linked to real CRM data — not just Google's reported conversions.
Our Google Ads work is connected to GA4 and your CRM so every lead or purchase is tracked to the original keyword. Read our guide on how to improve performance marketing ROI for more on the attribution setup we use.
Meta Ads — Facebook and Instagram — deliver the best cost per lead for most B2C and B2B audiences when structured correctly. We run Advantage+ campaigns for scaling and manual ad sets for precise audience control. Creative is tested in short weekly cycles: 3-4 hooks, 2-3 bodies, 2 CTAs. Winning combinations are identified within 7-10 days and scaled with budget.
LinkedIn is the highest-cost but highest-intent channel for B2B. We use LinkedIn for lead gen forms, website retargeting, and account-based marketing where deal sizes justify the CPL. Campaigns target by job title, company size, seniority and industry — and we add a CRM integration so every MQL is visible from day one.
Most agencies report on platform metrics. We report on business outcomes: cost per qualified lead, cost per opportunity, and cost per closed deal. To do that, we build the full tracking stack — GA4, server-side tagging, CRM and tracking setup, and a live dashboard — before the first ad goes live. For Google Ads in Dubai and across the UAE, we have run campaigns that delivered a ROAS of 4.6x and 135% YoY lead growth for education brands.
CTA Dubai, a leading coaching and training provider in Dubai, came to ScalePath with a Google Ads account spending AED 40,000 per month but generating fewer qualified leads than their sales team needed.
We rebuilt the account structure from scratch: separated branded and non-branded campaigns, added audience layering, rewrote ad copy around student outcomes, and set up conversion tracking in HubSpot.
Result: 135% increase in qualified leads within 90 days, at 18% lower cost per lead. The campaign now runs across Google Search, YouTube and Discovery, targeting UAE and Saudi Arabia audiences in both English and Arabic.
ScalePath management fees depend on the channels, markets and reporting you need. You get a clear quote after the free audit, before any work starts.
Most clients start with a 3-month engagement: one month to audit and rebuild, two months to optimise to target. After that, ongoing management continues monthly.