The ScalePath digital marketing blog shares practical guides on SEO, AEO, GEO, Google Ads and performance marketing, written by founder Ramanjeet Singh from real campaign experience.
A complete guide to maximising performance marketing ROI across Google Ads, Meta, and LinkedIn. Covers bidding strategies (tROAS, tCPA, Maximise Conversions), audience segmentation, first-party data activation, attribution models, creative testing frameworks, and the common mistakes that drain ad budgets without results.
Read Full Guide →Traditional SEO, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO) are three distinct disciplines — and in 2025, you need all three. This guide explains how AI search tools like ChatGPT, Perplexity, and Google's AI Overviews are changing search visibility, and exactly what to do about it.
Read Full Guide →Programmatic advertising powers over 90% of digital display spend globally — but the ecosystem of DSPs, SSPs, DMPs, RTB auctions, and header bidding confuses many marketers. This beginner's guide explains how it all works, covers DV360 and Google Ad Manager, and gives you a clear framework for getting started without wasting budget.
Read Full Guide →Generative Engine Optimization (GEO) is the practice of optimising your content and brand to appear in answers generated by AI search tools — ChatGPT, Google AI Overviews, Perplexity, and Bing Copilot. As AI-powered search reshapes how consumers find information, GEO is becoming as important as traditional SEO for digital visibility.
How much does Google Ads cost in the UAE? Average CPCs in Dubai range from AED 5 for low-competition terms to AED 80+ in real estate and financial services. This guide breaks down what you should budget across key UAE verticals, what drives cost variation, and how to maximise return on your UAE Google Ads investment.
SEO gets you ranked on Google. AEO (Answer Engine Optimization) gets you featured in position zero and voice search answers. GEO (Generative Engine Optimization) gets you cited by AI tools like ChatGPT and Perplexity. In 2026, you likely need all three — but the right mix depends on your business. Here's how to think about it.