ScalePath is a programmatic advertising agency for both sides of the market. For advertisers we buy media through DV360 and premium DSPs. For publishers we set up Google Ad Manager, header bidding and yield optimization. Either way, the goal is better results from the same budget.
Programmatic advertising is one of the most powerful and most misunderstood channels in digital marketing. When executed correctly, it delivers massive reach at optimized CPM with precise audience targeting across thousands of premium publisher sites simultaneously. When executed poorly, it burns budget on low-quality inventory with no measurable result.
We have managed complete ad stacks in Google Ad Manager and DV360, worked with SSPs including OpenX, PubMatic, Rubicon, and Criteo, and optimized Header Bidding setups for major Australian and Indian publishers. We have also managed the buy side — running DV360 campaigns for brand advertisers targeting specific audience segments across global premium inventory.
Whether you are a publisher trying to maximize ad revenue, or an advertiser seeking cost-effective reach at scale, our programmatic expertise covers both sides of the marketplace with technical depth that goes beyond what most digital marketing agencies can offer.
Display & Video 360 campaign setup, audience targeting, inventory management, and optimization for brand advertisers.
Full ad server setup, order management, line item structure, and yield optimization for publishers and media companies.
Prebid.js implementation, SSP integration, floor price strategy, and ongoing yield optimization for premium publishers.
Multi-SSP setup including OpenX, PubMatic, Index Exchange, Magnite, and Criteo — maximizing competition for every impression.
Taboola, Outbrain, and native ad management for content discovery and branded content distribution at scale.
Existing programmatic stack audit — identifying revenue leakage, targeting inefficiencies, and optimization opportunities.
Programmatic Advertising Services | ScalePath Agency
Expert Programmatic Advertising including DV360, Google Ad Manager, Header Bidding, SSP/DSP management, Taboola, Outbrain, and publisher revenue optimization globally. Proven 75% ad revenue growth for publishers.
Using Google Display & Video 360, we buy programmatic media for advertisers across display, video, native, and connected TV. Every campaign is built on audience data: first-party CRM audiences, contextual segments, and private marketplace (PMP) deals with premium publishers. Brand safety and viewability are enforced by default through IAS or DoubleVerify. Reporting is delivered in a live dashboard showing impressions, viewability rate, CPM, CPA, and post-view conversions. Read our guide on what is programmatic advertising for a full explainer. For advertisers, we also pair performance marketing with programmatic upper-funnel to build awareness before search intent spikes.
For publishers and media owners, we set up Google Ad Manager (GAM) and header bidding wrappers (Prebid.js) to maximise revenue from every impression. Our publisher work includes ad unit architecture, floor price optimisation, demand partner onboarding, and latency management to protect user experience. A well-configured header bidding setup typically increases publisher RPM by 30-80% over AdSense alone.
We provide full log-level data access so you can audit every impression buy. Reports include: site/app-level delivery, audience performance, frequency caps, and an MFA (made-for-advertising) site exclusion list applied to every campaign. Transparency is non-negotiable in programmatic — you see exactly where your money went.
If you run a content site, news platform or vertical marketplace, ScalePath helps you maximise ad revenue through Google Ad Manager, Prebid header bidding and direct-deal sourcing.
We audit your current ad stack, set up Prebid with the right SSP mix, optimise price floors and viewability settings, and set up private marketplace deals with premium advertisers. Most publishers see a 30–75% improvement in CPMs within the first 90 days of a proper header bidding setup.
We also help you comply with TCF 2.2 and GDPR requirements, so your monetisation does not put your ad account at risk.
A regional news publisher came to ScalePath generating all their ad revenue through a single Google AdSense account. CPMs were low and fill rate was inconsistent.
We migrated them to Google Ad Manager, added Prebid header bidding with five premium SSPs, set up viewability measurement, and negotiated two direct PMPs with brand advertisers in their key categories.
Result: 75% increase in ad revenue within six months, with CPMs rising from an average of $0.90 to $1.90. Direct deals now account for 30% of total revenue at 3× the open market CPM.